Reading a Hacker News post linked to a YouTube video yesterday, I spotted this comment by user tomerico:
I think [Shane Wighton's Stuff Made Here YouTube channel] illustrates well the transition from personal blogs to youtube videos.
If you go to his projects blog, https://shane.engineer/ you could see very detailed blog posts in the past that go deeply into the engineering, including code snippets. However, he only really go traction when starting to publish youtube videos, specifically youtube video with a clickbait subject (such as a self aiming basketball hoop).
What YouTube provides is a highly competitive environment that provides creators with constant feedback. This allowed him to identify and his niche as he uploaded more videos. With YouTube, the exposure these projects receive is orders of magnitude higher, while empowering its creators to be self sustainable with ads (and sponsors, patreon, and merch) revenue.