Recently, an article on Accessibility appeared on Planet Drupal which caught my eye, so I clicked on it. When I was taken to the article page on d7ux.org, the banner across the top of the page caught my eye (as it was intended to do!):
Our UX Principles:
- Make the most frequent tasks easy and less frequent tasks achievable.
- Design for the 80%.
- Privilege the content creator.
- Make the default settings smart.
I think those four principles, especially numbers one and two, should be the driving force behind any web or product design.