Pushing the Positive (Catholic PR and Marketing)
A few days ago, I noticed the latest Where is Matt? video on YouTube. In these videos, Matt is shown in various locations around the world, dancing in various exotic and urban locations, often with natives.
The videos are extremely simple, don’t require tons of professional equipment, crews, or even much more planning than “where to next?” Matt speaks quite a bit about how he’s made these videos, who’s helped sponsor him, and more on his site and elsewhere (he recently did an AMA (‘I am A’) on Reddit about his videos and life).
All of his videos are full of positive images, positive emotions, and seem to touch just about everybody who watches them.
Many Catholic PR people, journalists, and marketing specialists have told me that it’s hard to get people’s attention with positive news, and I agree with that, to a point.