Fr. Robert Reed's keynote at this year's CNMC MMX was excellent. He started by giving us a 'goody bag' with something sweet, something neat, something deep, and something to eat. He then spoke about each topic and summarized the reason why we evangelize—not just online, but also on a personal level.
Takeaway quote from this portion:
"There has to be an appeal, a professionalism, a standard to our craft."
I couldn't say it better myself. We need to perform at the highest level, in terms of design, grammar, and content—Catholics and those who are not yet Catholic deserve to receive the Gospel message in the highest and most beautiful form. People used to spend years and tons of money to create beautiful stained glass, manuscripts, and Catholic artwork to communicate the faith. Why do we not do the same today, with the new tools at our disposal?